MUNICH: Here's one way to kill time during the MCO period. The BMW Group and CNN International Commercial (CNNIC) have teamed up to portray the stories and attitude of some of the most remarkable creatives, artists and leaders of our time through two unique series comprising a total of eleven short films exploring “The Art of Leadership”.
By focusing on the personal stories that drove exceptional individuals in their field to inspire modern society, each film in the series will embody core leadership values of BMW: responsibility, inner strength and independence. Values also inherent to BMW´s luxury car suite – BMW’s X7, 7, 8 und M8 Series.
On Thursday, CNN kicked off a six-part branded content series by launching the first brand film produced by CNNIC’s award-winning in-house studio Create.
This and the other upcoming brand films produced by Create are shot and edited for global distribution on a mix of CNN International’s platforms across TV, digital, and social, Great Big Story and will also be featured on BMW’s central brand website.
This first film portrays one of the most successful DJ duos and electronic music producers in the world, Dimitri Vegas & Like Mike.
Set against the backdrop of one of their concerts in Norway, the Belgian brothers recall how they became leaders in their field, reflecting on their passion and the relationship with their audience.
“BMW has a long and diverse history of projects that provide platforms and stages for creative minds and bold new voices - be it in design, art, sports or engineering. We see it as one of our missions - and have always done so, to enable and nurture transformation.
"These stories are the result of a perfect match between two entities which share the same values and goals. We are absolutely delighted that CNN and BMW work together to create these unique pieces about exceptional people, who are rethinking and redefining leadership. As we are always striving for excellence, we strongly believe this partnership is a milestone for both of us.” said Jens Thiemer, Senior Vice President Customer and Brand BMW.
