MUNICH: Michael Alexander Schneider has been appointed the CEO of idealworks, the BMW Group’s Logistics Innovations spinoff.
He completes the management team of the rapidly growing technology start-up, consisting of Karin Korber (CFO), Markus Bauer (COO), and Jimmy Nassif (CTO).
He assumes the new role from June 1.
Schneider looks back on many years of experience in strategy consulting and the BMW Group. Over the past 14 years, he was initially responsible for managing strategic projects in sales and production. He then headed up the global business development of Rolls-Royce Motorcars Ltd. in the UK before taking over operational responsibility for the Asia-Pacific region, based in Singapore.
Returning to BMW Corporate Strategy here, he actively drove the establishment of the company idealworks, together with the current management team.
"With the autonomous mobile robot iw.hub, the control unit iw.brain, and the cloud-based fleet management software AnyFleet, idealworks has some of the most future-oriented intralogistics solutions on offer, and has written a remarkable story of innovation and growth in a few short months since its launch," said Schneider.
Based in Munich and founded in November 2020 as a wholly owned subsidiary of the BMW Group, idealworks is specialised in the development of autonomous transport robots, their control unit and their fleet management software. The spin-off focuses on building the most intelligent, flexible, and collaborative logistics services.
