A total of 57 vehicles, including 27 of its new Land Rover Defender sport utility vehicles have been issued to the British Red Cross to deliver medicine and food to vulnerable people across the UK due to social distancing rules.
The teams in Spain, France, South Africa and Australia have loaned vehicles to their Red Cross societies as well and more markets are offering help to their local teams.
This service is being provided with fleets of vehicles now available due to the postponement of launch events.
The company is working closely with the UK government and has offered its research and engineering expertise, as well as digital engineering and design, the printing of 3D models and prototypes, machine learning, artificial intelligence and data science support.
Protective equipment is being donated to the National Health Service including wraparound safety glasses to the Royal Bolton Hospital, St James’s Hospital in Leeds and Birmingham Children’s Hospital.
Together with the International Federation of Red Cross and Red Crescent Societies (IFRC), the trio has worked together over the last 65 years to help communities prepare and respond to emergencies with disaster-preparedness projects around the world.
Through its partnership with the British Red Cross, Land Rover has also helped fund emergency relief efforts through the Disaster Relief Alliance, which supports community resilience programs in the UK and around the world, providing financial assistance immediately when disaster hits – including the current Covid-19 pandemic.
The British Red Cross has already given £200,000 (RM1.1mil) to support Asian countries severely affected by the pandemic.
