PETALING JAYA: Cycle & Carriage has officially launched the first Mercedes-Benz virtual showroom in Malaysia designed to meet changing consumer expectations and to augment car-buyers experience.

The Cycle & Carriage Virtual Showroom simulates a physical showroom and customers can virtually explore both the showroom and vehicles in an immersive environment.

“While our physical retail experience will certainly be here to stay, complementing it with an immersive online experience and seamlessly incorporating both channels would make the purchasing journey better for our customers”, said CEO of Cycle & Carriage Bintang, Wilfrid Foo.

At the time of launch, the Cycle Carriage Virtual Showroom showcases nine Mercedes-Benz models, from the sporty A-Class hatchback to the luxurious S-Class saloon, and even the bold GLC SUV.

Customers can enjoy external and internal 360-degree views of the cars and customise them using the car configurator.

There are also exclusive in-depth Cycle & Carriage Expert Review videos on the more popular variants for those who want to know more.

Detailed information about each vehicle’s specifications is also available.

Once customers have previewed each vehicle, they can place an appointment for a test-drive at their preferred Cycle & Carriage Autohaus.

“We believe that to be a trusted dealer partner, we need to deliver on that promise of meeting our customers’ evolving needs. Our new virtual showroom is one of the many investments we are making to nurture the overall customer experience and together with our physical showrooms, our customers can begin their ownership journey with confidence,” adds Foo.