STUTTGART: Mercedes-Benz is presenting a car as a purely digital world premiere for the first time in its history.
The new model will mark its first presentation to the world on the communication platform Mercedes me media.
Those interested can view the world premiere from 2pm CET on Dec 11 2019 here.
Against the background of its corporate revamp, Mercedes-Benz is also exploring new communication tools.
For example, augmented reality is not just a feature in the new GLA, but also plays a role in the presentation of the new model by Ola Källenius, Chairman of Daimler AG and Mercedes-Benz AG, and Gorden Wagener, Chief Design Officer Daimler Group.
The new GLA, the eighth model rounding off the current compact car generation of Mercedes-Benz, is also the entry-level into the brand's SUV model family.
