If you don't have a healthy cynicism, you are fair game for people who want to make fools of you. So fair warning, folk.
Trawling the Net, we have come across an invisible car from MG, emoji licence plates from Honda and retractable stadium sunroof from Citroen.
To add mirth to the mix, MINI has whipped a fair-trade Peruvian cotton sheet off its latest model this morning in Hoxton, London. Featuring Instagram filtered windows, twin-deck cassette player and a fixed-gear drivetrain, the new MINI Hipster Hatch launches today.
Motorists no longer have to settle for the natural colour of their surroundings (#nofilter), thanks to the exclusive and fully adjustable Instagram filter on all exterior window glass. Live life in LO-FI. Or Clarendon. Or Crema. In fact, occupants can choose from 12 pre-loaded Instagram window filters and turn any journey into a nostalgic memory at the touch of a button.
The new MINI Hipster Hatch has just one forward gear with a maximum speed of 25 mph. Taking inspiration from the ‘Fixie’ pedal bike, four of the forward gears have been removed to give the driver a greater feeling of control when popping out for a superfood smoothie.
Also on the same page with MINI is MG Motor which coincidentally launched the world’s first invisible car in concept form. Whatever that means.
MG marketing and sales chief Matthew Cheyne said: “At first we had some trouble with the cars, as people kept walking into them or we’d misplace them on the site. As soon as we placed the iconic MG badge on the front of them, using non-invisible materials, we were able to find them much more easily.
“At first we couldn’t see the point in doing something like this and we know that some people won’t think the car is much to look at, but we are proud of creating something so advanced.
“It definitely makes parking in busy cities easier, as traffic wardens can’t see the car to put a ticket on!”
Honda has unveiled plans to introduce emoji registration plates for car buyers in Britain, releasing images of the world’s first official emoji number plate on its race car for the road, the Civic Type R.
Honda’s plans for emoji registration plates are in response to demand from younger car buyers across the UK, and initial talks are planned with the Driver & Vehicle Licensing Agency in an endeavour to exclusively launch the new plates in early 2017.
In research conducted with UK consumers earlier this year, 96% of respondents aged under 30 indicated a preference for emoji plates over the traditional car license plate. 97% of those questioned admit they now use emoji faces as their main method of expressing an emotion or idea in texts and instant messages.
Honda announced its pioneering plan with the release of an emoji plate including images of the Hinomaru “circle of the sun” Japanese flag, symbolic of its roots as a Japanese automobile manufacturer, the red car and those first car keys.
Talk about queer. Citroën and Arsenal Football Club have announced a unique new partnership, never seen before in sport. The French car manufacturer, known for its creative approach to technology and innovation, has inspired Arsenal Football Club to install the world’s first retractable sunroof at the club’s Emirates Stadium.
Inspired by the Citroën C1 Airscape roof, and with building work due to commence at the end of the 15/16 season, the development is part of the ‘Arsenalisation’ project, a scheme that aims to make the 60,000 seater stadium the best in the world.
In keeping with the C1 Airscape’s aesthetics and exceptionally large sunroof, the stadium roof will be made from nearly 9,000 metres of red canvas, be able to open and close in around 11 seconds, and operate in an identical fashion to the C1 Airscape roof.
Featuring the latest technology, the new Emirates Stadium roof promises to benefit both players and fans. For players, avoiding sun-in-the-eyes is likely to save between 4 and 6 goals a season, while climate control will help improve player stamina.
Fans will not only be able to watch replays through a projection on the roof, but one lucky Arsenal fan will be given the chance to decide and control whether the roof should be open or closed ahead of each game.