PARIS: For his first journey as President of the French Republic, Emmanuel Macron chose to ride in the all-new DS 7 Crossback, the latest DS Automobiles car that was revealed just two months ago.
This ‘Presidential’ DS 7 Crossback has been specially-personalised with an opening roof so the President can greet the French crowd on the Champs-Elysées.
The DS 7 Crossback is driven for the first time in public on an official ceremony just few months before its launch.
DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasions with the 5th Republic.
DS engineers and craftsmen had worked on this unique Presidential car, 7 months before its public launch (first deliveries start in January 2018).
Distinguished in a sumptuous Ink Blue paint finish, it features a custom- made opening roof, French Republic signature badging and a Tricolour flag holder.
The ‘Black Art’ Leather interior (named ‘Opera Inspiration’ after a district of Paris) is revised by a French creation (‘Toile de Laque’ is tailored and created by a craftsman recognised for their expertise and know-how in the specialism of decorative gilding: Atelier Maury).
The 20-inch wheels are personalised with finely-created golden attention-to-detail features.
Features include DS Connected Pilot, paving the way for autonomous driving, DS Active Scan Suspension, the 21st century DS suspension system, which uses a camera to anticipate any bumps and undulations in the road surface to ensure a serene ride experience.
