From July to December, Ducati was able to deliver a total of 48,042 bikes in 2020, representing only a drop of 9.7% compared with the corresponding period of 2019.
The company said the overal deliveries in 2020 was a significant result if the impact of the pandemic and the forced closure of the Ducati factory between March and April were taken into consideration.
It also said Ducati's growth trend that has characterised the brand in recent years in China continues, with 4,041 motorcycles sold (+26%), and the country is now its fourth largest market.
Other sales growth were also recorded in Germany, with 5,490 units (+6.7%), and in Switzerland (+11.1%).
Italy is Ducati's largest market with 7,100 units.
Ducati CEO Claudio Domenicali said 2020 was a complex year in many ways and a whole new challenge for everyone in the world.
"Inevitably, it ended in a different way than we would have liked, but Ducati was able to make the most of the recovery trend of the two-wheel market that began in June, achieving an excellent second half of the year with a result that was better than we had expected back in March.
"By redefining working methods and processes we managed to maintain the safety of our employees, to stay close to the fans and to consolidate the Ducati brand in the world by growing in some markets such as China," he said.
On another note, Domenicali said Ducati won the Constructors' World Title in MotoGP for the second time in its history.
In 2020, Ducati also continued the strengthening the sales network, the opening of the new Australian subsidiary and the start of production of one-off limited series such as the Superleggera V4 and the Diavel 1260 Lamborghini.
Streetfighter V4 S.
The Streetfighter V4 was the best-selling model with 5,730 units while the Scrambler was the best-selling family with 9,265 bikes.
The positive trend that distinguished the end of 2020 allows a solid Ducati to look to the future with optimism and confidence.
For 2021, Ducati's product range will be more complete than ever, and the interest of enthusiasts was immediately reflected in an order portfolio that is the largest ever observed at the beginning of the year.
The first deliveries of the Multistrada V4, the first motorcycle in the world equipped with front and rear radar, has already begun.
In the coming months, Ducati dealers will also receive the other new bikes of the 2021 Model Year, including the Panigale V4 SP, the SuperSport 950, the Monster and the Ducati Scrambler Night Shift.
“We are starting 2021 with the certainty that we have an increasingly complete range that is careful to meet the needs of different types of motorcyclist," said Domenicali.
