BOLOGNA: Ducati has launched its "Ride a Song" contest and asks contestants to propose the ideal motorcycle vacation paired with great music.
The best “road trip” wins a Multistrada Experience, an exclusive opportunity to ride the new Multistrada 1200, and the chance to share this exciting experience with two friends.
The Ride a Song contest, restricted to Italy, arises from the partnership between Ducati and Spotify, the on-demand music streaming service, where the Italian manufacturer is the first motorcycle brand to open an account.
On-air from July to the end of September 2015, Ride a Song asks participants to choose the perfect song for their dream motorcycle ride and add it to the Ducati playlist already on the musical platform.
Participants are then asked to describe their dream motorcycle vacation, share the song they have chosen on Facebook and tag two friends they would like to take on their Multistrada Experience if they win.
All of the songs nominated in the Ride a Song contest will become part of the Spotify Ducati playlist.
The all new Multistrada features the innovative Ducati Multimedia system which allows your smart phone to automatically connect via Bluetooth; showing the caller name or the title of the music track on the dashboard.