LOS ANGELES: Canoo, a company developing electric vehicles (EV), announced the launch of its Canoo Canvas Series with the debut piece created by James Goldcrown, popularly known as JGoldcrown.

The series, which kicks-off in Los Angeles at Canoo’s headquarters, will move across the country to collaborate with various artists over the coming months.

To mark the launch of this initiative, JGoldcrown created a custom mural for the Canoo headquarters in his signature ‘bleeding hearts’ design, and transposed his art onto the company’s first vehicle by way of a custom-designed vinyl wrap.

“We have always envisioned our minimalistic design as a blank canvas, and we developed the Canoo Canvas Series to celebrate and support artists across the country by inviting them to demonstrate the expressive potential that our electric vehicles offer,” said Richard Kim, In Charge of Design at Canoo.

“We started with iconic Los Angeles artist James Goldcrown in order to pay tribute to our hometown, and we will include additional artists from across the country who represent a diversity of American perspectives.”

London-born artist JGoldcrown is internationally renowned for his signature murals featuring dripping or ‘bleeding’ painted hearts layered over one another in different colors.

He is often commissioned to commemorate historic and cultural events, such as the 50th Anniversary of the Stonewall Uprising in New York and a recent tribute to basketball star Kobe Bryant in Los Angeles.