Ferrari marks Enzo's birthday with 'Red Carpet' tribute to silver screen

By CARSIFU | 22 February 2016


MODENA: Ferrari celebrated Enzo Ferrari’s birthday on Feb 18 with a new exhibition that was unveiled at the Enzo Ferrari Museum here.

Titled “Red Carpet”, the exhibit is a tribute to Ferrari’s role on the silver screen and beyond.

This exhibition brings together the models used on screen with clips of them in action in an homage of sorts to the world of film and television which was so quick to spot their star quality and give them their moment in the spotlight: from the famous Magnum P.I. 308 GTSs to the Miami Vice Testarossa, the 512S used in Le Mans and the 375 America driven by Sofia Loren in Boy on a Dolphin.

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But Ferrari's relationship to Hollywood was not limited to its role in the films themselves. Many actors and actresses are or were devoted Ferrari owners also.

Paul Newman, for instance, even competed a 365 GTB4 in legendary races such as the 24 Hours of Daytona while Steve McQueen owned a whole slew of Ferraris now much sought-after by collectors. Marilyn Monroe adored Ferraris too – the white 250 GT Cabriolet Pininfarina featured in this exhibition was one of her favourites, in fact. Peter Sellers, Nicholas Cage and many other famous faces besides also fell under the Prancing Horse spell.

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Like any exhibition, this one has taken a little artistic licence to include the F430 Schumacher voiced in Cars, complete with big cartoon eyes.

Ferrari also featured a Formula 1 car at the event to showcase its racing roots.

Enzo Ferrari died in 1988 at the age of 90.

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