Fiat Chrysler UK offers digital car sales/trade-in channel

By CARSIFU | 28 April 2020


LONDON: Fiat Chrysler Automobiles UK (FCA UK) will be supporting its network with CAR@HOME.

The CAR@HOME system creates a link between a customer or prospect and a retailer through the use of video conferencing.

While virtual face-to-face meetings can be set-up to discuss customer’s needs, the system allows retailers to go beyond this by helping customers to configure their car, send in videos and images for a trade-in evaluation and even send through finance offers.

FCA UK is also rolling out a “chat” function across all of its brand and retailer websites, where customers can engage with their retailer in real time.

Arnaud Leclerc, managing director FCA UK said, “These tools will allow our retailers to communicate with their customers, while still observing all current regulatory requirements, and help everyone make a faster return to normal once this is all over.”

FCA UK has acquired Google Hangouts Meet licenses for all retailers who wish to participate, for a period of one year, while full training will be provided virtually.

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