Ford is the first automaker to work with Gravity Sketch – a 3D virtual reality tool that enables designers to create more human-centric vehicle design.
Designers trade in their sketchpads for a headset and controllers to become immersed in virtual reality, imitating gestural interactions through motion tracking that replicates sketching with pen and paper.
Designers can draw, rotate, expand and compress a 3D sketch. The Co-Creation feature allows multiple designers to engage in content creation, while making these real-time adjustments.
"The Co-Creation feature adds more voices to the conversation in a virtual environment, which results in more efficient design work that may help accelerate a vehicle program’s development,” says Ford Design Manager Michael Smith.
Gravity Sketch allows designers to speed the process from weeks to hours, skipping the 2D stage and working with a 3D model from the beginning.
“Our collaboration with Ford designers has enabled us to get immersed in their creative process and discover ways to help fine-tune this application to better suit their needs so they can build the best possible vehicles for their customers,” said Oluwaseyi Sosanya, Gravity Sketch CEO & Co-founder.
