DETROIT: The Ford GT supercar has become the inspiration of a range of non-automotive objects from the American carmaker’s global designers Salone del Mobile, who have created a racing sailboat, guitar and foosball table among others.

The team applied the interior design philosophy behind the supercar for its display of creations and Ford hosted a discussion on the influence of trends on design at the world’s leading furniture design expo in Milan, Italy.



Other objects that Ford’s global designers created include a suspended light, a Wi-Fi speaker and two different interpretations for lounge furniture. Each object applies a similar design solution to form a recognizable portfolio.

Also inspired by the Ford GT was the “FAVILLA, Every Light a Voice” is an immersive installation curated by architect Attilio Stocchi that’s in collaboration with Federlegno Arredo Eventi.



The installation unfolds inside two large boxes, where the first examines the science of light amid a dazzling, reflective show – much like the interior of a geode and the second box is curated by Ford’s in-house animation studio to offer visitors a unique, engaging product experience that showcases how Ford design shapes both form and function.

Fundamentally, the display at the expo demonstrates that the interior design philosophy for Ford’s all-new supercar can be applied to a range of non-automotive creations.

“We have an incredible amount of talent in our global design studios and Salone del Mobile is the perfect forum to share some of that creativity, while also offering our designers an opportunity to get exposure to new ideas that will inspire future Ford design,” said Ford Motor Company vice president for design Moray Callum.



The guiding principles behind the interior design philosophy for the all-new Ford GT are clarity of intent to highlight the focused areas of functionality, pushing the boundaries of innovation and establishing a connection with the driver through a more compact and intuitive technology.

“Over the past few years, we have gained incredible momentum with our designs,” said Callum. “Now, we need to evolve what we have achieved to continue to deliver exciting and fresh solutions. The interior design of the Ford GT builds on existing DNA and pushes it forward.”

The Ford exhibition is on display at the Ford Design Lounge, pavilion 13 of Fiera Milano exhibition hall. The panel discussion also takes place at Fiera Milano. “FAVILLA, Every Light a Voice” is open to the public in Piazza San Fedele.

Keywords