LOS ANGELES: The Genesis brand in the United States will have a separate dealer network from Hyundai's.
Selected Hyundai dealers who have signed on to the Genesis Participation Agreement would get fiorst crack to apply for the Genesis franchise. Genesis is the luxury brand of Hyundai.
Hyundai Motor America and Genesis Motor America said Genesis would focus this year on building the network to around 100 retailers. While the new network would conduct business from temporary and/or shared facilities for now, new Genesis standalone facilities will be set up over the next three years to enhance the overall ownership experience.
“Establishing a right-sized Genesis retailer network, as our product portfolio grows, will ensure the Genesis brand can succeed and thrive long-term within the luxury automotive market,” said Genesis Motor America general manager Erwin Raphael.
Last year, Genesis Motor America reported year-to-date sales of 20,594 G80, G80 Sport and G90 vehicles. Genesis was named the highest ranking premium nameplate for Initial Quality and 2nd highest premium nameplate in product APEAL by J.D. Power.
