Here we go again: BMW 5 Series streams away in 'Jack Ryan'

By CARSIFU | 28 August 2018


MUNICH: BMW burrows deeper into pop culture with its latest product placement in the new Amazon action flick “Tom Clancy’s Jack Ryan”. This is the first major cooperation for BMW in the streaming world.

A whole range of BMW cars will be featured alongside legendary CIA analyst and agent Jack Ryan in the new Amazon series. The first season will be available exclusively on Prime Video from Aug 31.

A number of BMW cars will be featured alongside legendary CIA analyst and agent Jack Ryan in the new series.



In their pursuits, Jack Ryan and his CIA colleagues get to use several BMW vehicles. They get to drive the 540i xDrive with its straight six-cylinder engine accelerating the car from 0 to 100kph in 4.8 seconds. BMW will also get to boast about the xDrive all-wheel-drive system in a dramatic car chase through the snow.

The X5 and X6 are also featured in the series. A special role is reserved for a legendary model from BMW’s past: the 2002, widely admired for its dynamic performance and agility.

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Public interest in the series is high. The teaser alone, shown during the Super Bowl, was viewed by more than 15 million people on YouTube. BMW not only supports Tom Clancy’s Jack Ryan with a wide range of vehicles, but also through marketing across its own high-coverage channels. BMW was also present on site at the world’s largest Comic-Con in San Diego as the official automotive sponsor.

BMW Group has made a name for itself in film and TV projects. Its vehicles are regularly seen in blockbusters, such as the "Mission: Impossible" series or the screen adaptation "Red Sparrow".

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