Honda Malaysia introduces Challenging Spirit merchandise

By CARSIFU | 31 July 2017


PETALING JAYA: Honda Malaysia has introduced a brand new line-up of merchandise centred on the 'Challenging Spirit' value as its design inspiration.

The “Challenging Spirit” is inspired by the DNA of Honda, which drives the company to be what it is today. This important value of persevering, working hard and never giving up is instilled in each Honda associate and has enabled the company to rise to challenges throughout its existence since 1948.

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Honda’s Challenging Spirit is translated on to the new merchandise collection through the motif of The Great Wave, which is stylised in original artistic lines that were hand-drawn.

The Great Wave concept is applied on a range of carefully selected high quality materials to offer maximum comfort and satisfaction.

The stylish collection, which is more fashionable and edgier, is suitable for work and leisure, making them relevant to the current, younger Honda fans.

Honda Malaysia is also introducing the ‘Active Wear’ for the first time to meet the current lifestyles of Malaysians.

The new line-up ranges from lifestyle merchandise such as T-shirts, Polo Shirts, Sweaters, Bomber Jackets, Duffel Bags, Tote Bags, Shoe Bags, Backpacks, Mini Travel Pouches, Caps, Active Wear, Water Bottles and Umbrellas to corporate merchandise such as Racing Shirts.

Honda fans who keep up with fashion and style can enjoy the new collection that is expected to be in all 91 Honda showrooms starting end of August 2017.

For more information log onto www.honda.com.my.

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