Honda Malaysia opens first Bintulu 3S centre

By CARSIFU | 25 June 2019


BINTULU: Honda customers in Bintulu, Sarawak are now able to enjoy more convenience and easier accessibility with the opening of the new Honda 3S (sales, service and spare parts) Centre by Kemena Auto Sdn Bhd.

Honda Malaysia managing director and CEO Toichi Ishiyama said, “The East Malaysia expansion started four years ago and currently we have 13 dealerships in East Malaysia with seven of them located in Sarawak. As the only dealership in Bintulu, we strongly believe that Kemena Auto will provide outstanding sales and after-sales services to our customers in this area.”

Kemena Auto has invested RM11 million in this new Honda 3S Centre which sits on a 43,560 square-foot land and is equipped with the latest facilities adhering to Honda standard.

The facility includes a total of 10 bays, comprising 6 Service Bays, 3 General Repair Bays and 1 Tyre Service Bay that can accommodate up to 40 cars per day.

Amenities include comfortable lounges, complimentary Wi-Fi services, Kid’s Corner, free flow of food and beverage as well as Surau.

Customers can also enjoy car wash service, road tax renewal and insurance coverage renewal services in this new Honda 3S Centre.

Kemena Auto Sdn Bhd managing director Ling Chiong Sing received a token of appreciation from Honda Malaysia managing director and CEO Toichi Ishiyama.
Kemena Auto Sdn Bhd managing director Ling Chiong Sing received a token of appreciation from Honda Malaysia managing director and CEO Toichi Ishiyama.


Contact Kemena Auto (Honda 3S Centre) at 086-342 899 (Sales) or 086-342 599 (Services).

The address is Lot 14728, Taman Terus, Jalan Tun Hussein Onn, 97000 Bintulu, Sarawak.

“On Honda Malaysia’s sales performance, there were more than 38,800 units registered as of May 2019. With this encouraging overall sales performance, I am pleased to note that Honda Malaysia has maintained its position as the No.1 brand in Non-National segment and No.2 in overall TIV as of May 2019. From the overall vehicle registrations recorded, the City contributed the highest at 33%, followed by the HR-V at 21% and the CR-V at 14%,” added Mr. Ishiyama.

The East Malaysia region has contributed substantially to the Honda Malaysia total sales and registrations by 6% or over 2,300 units as at May 2019.

State-wise, Honda Malaysia has sold more than 1,300 units in Sarawak, contributing 60% to the total sales of this region.

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Meanwhile, launched in January 2019, the New HR-V received positive acceptance by the customers in East Malaysia with more than 680 units sold in this region, translated to 30% of the East Malaysia overall sales.

Also, Honda Malaysia service intakes have risen as well in tandem with the continuous growth in sales.

The total service intakes of Honda Malaysia for the first five months this year stood at more than 567,200 units, a 12% increase from the service intakes in the same period last year.

At the same time, East Malaysia region recorded over 33,800 service intakes, or 6% of the total service intakes.

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