PETALING JAYA: Honda Malaysia will launch at least three more models this year. The 7-seat BR-V crossover is here already and will be followed by the facelifted City.
Two more Honda cars for 2017 could be new versions of the CR-V and Jazz. Honda isn't telling, so we will have to wait and see.
The City was previewed at the Honda media night, held at a Petaling Jaya hotel here, today.
Also using the same formula as it did with the BR-V that was launched last month, Honda is collecting bookings for the new City and is taking it on a roadshow/tour ahead of its official debut so as to whip up public excitement.
The new City will feature as standard high-value C-segment features such as Vehicle Stability Assist (VSA), Hill Start Assist (HSA), Push Start Button with Smart Entry and new dual tone alloy wheels across all variants. The car rolled out in Thailand last month and started selling in India earlier this week.
On the the BR-V, Honda said in a statement that it has received 7,000 bookings within a month. The booking ratio was 83% favouring the high specs V variant while 17% was for the lower E variant. The BR-V was introduced to complete Honda's line-up of utility vehicles.
Honda Malaysia managing director and CEO Katsuto Hayashi said at the media night that he believes industry sentiments would gradually improve in the region this year, and predicted total industry volume to hit 600,000 units.
The company is aggressively setting a target of selling 100,000 cars this year, an increase of 8% over last year, to maintain its market leadership position in the non-national segment.
Malaysians can book Honda City now
Thailand gets Honda City first