Hyundai and BTS message for Earth Day

By CARSIFU | 21 April 2021


SEOUL: Hyundai Motor Company today released a video themed 'For Tomorrow We Won't Wait,' featuring pop icon BTS for Earth Day 2021.

The video shows BTS members taking part in simple eco-friendly activities that can easily be incorporated into everyday routines, in an effort to encourage others to follow.

Hyundai Motor executive vice-president and chief marketing officer Thomas Schemera said the company and BTS are continuing to work together to spread the values of sustainability to the world.

"The MZ generation's growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs," he said.



This is Hyundai Motor's second Earth Day video starring BTS, the first of which was released last year, generating over 100 million views on YouTube.

Hyundai Motor collaborated with BTS on its global hydrogen campaign since last year to spread awareness on the importance of sustainable practices and the future of hydrogen as a source of clean energy under the slogan 'Because of You.'

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