LOS ANGELES: Hyundai and Spotify have come together to inspire drivers and music fans with the My City Unlocked digital experience.
Powered by the all-new 2021 Elantra, three emerging artists will create a virtual tour of their hometowns through audio and visual storytelling.
Lauren Juaregui (Miami) – Jauregui has collaborated with some of the world’s biggest artists and producers, sold millions of records worldwide, and has amassed millions of global streams.
Amber Mark (New York City) – Mark was nominated for “Best Engineered Album” at the 61st Annual Grammy Awards in 2019.
Gryffin (Los Angeles) – Gryffin is most known for remixing some well-known songs such as Tove Lo’s “Talking Body”, Maroon 5’s “Animals” and Years & Years’ “Desire.”
“Through this first-of-its-kind partnership, we are using music as a content centerpiece to connect the feeling of unlocking better local experiences with the technology-infused 2021 Elantra. It’s the perfect vehicle for exploring the city,” said Angela Zepeda, CMO, Hyundai Motor America.
My City Unlocked invites Spotify listeners to join these artists through a series of podcasts, videos and annotated playlists that showcase personal stories and inspiration from their hometowns.
