Hyundai clinches fifth consecutive iF Design Award

By CARSIFU | 12 February 2019

SHAH ALAM: Hyundai Motor Company has been recognized for its cutting-edge vehicle design at the world-renowned iF Design Award 2019 for the fifth consecutive year.

The Palisade and Le Fil Rouge concept vehicle each won the Automobiles / Vehicles category of the competition in the global automotive industry.

Hyundai’s record streak this year marks another milestone for the company, which continues to make strides in making premium cars affordable and available for customers worldwide.

The award acknowledged Hyundai’s new flagship Palisade sport utility vehicle - a premium three-row sports utility vehicle that debuted at the Los Angeles Auto Show last year.

The Palisade features ground breaking capabilities and technologies for all-road driving, safety and speed along with its interior and exterior architecture that has been designed for maximum comfort and spaciousness.

Hyundai Le Fil Rouge

Another winner went to Hyundai’s Le Fil Rouge concept car, which debuted at the 2018 Geneva Motor Show.

The vehicle embodies a reinterpretation of Hyundai's sporty design spirit that was first featured in the 1974 Hyundai Coupe Concept.

Exemplifying “sensuous sportiness,” the vehicle harmonizes the four fundamental design elements of proportion, architecture, styling and technology, while simultaneously combining beauty with function.

For more than 64 years, the iF Design Award has been recognized as a symbol of excellence by design professionals around the world.

Organized by iF International Forum Design GmbH in Hanover - the world’s oldest independent design institution, the prestigious prize is bestowed upon top designers spanning various disciplines and categories.

In 2019, companies from 50 countries participated in the event with 6,400 product submissions, which were judged by a jury of 67 international design experts.