Hyundai positions Ioniq brand for electric vehicles

By RIZAL JOHAN | 10 August 2020

SEOUL: Hyundai Motor Company announced that its Ioniq brand would be dedicated to making battery electric vehicles.

Under the Ioniq brand, Hyundai Motor will leverage its manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more models to follow.

The creation of Ioniq brand is in response to fast-growing market demand and accelerates Hyundai’s ambition to lead the global EV market.

Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.

“The Ioniq brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company.

“With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

Hyundai will be launching a range of numerically named EVs under the Ioniq brand, with even numbers used for sedans and odd numbers for SUVs.

The first model under the Ioniq brand will be the Ioniq 5 midsize crossover that will launch in early 2021.

In 2022, Hyundai will introduce the Ioniq 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by Ioniq 7, a large SUV in early 2024.

The Ioniq brand models will sit on an Electric Global Modular Platform, known as E-GMP, that claims fast charging capability and long driving range.

by turning the London Eye into a giant letter “Q” using electric lights just before the official reopening of the famous attraction.