Hyundai evolves design with HDC-2 Grandmaster concept

By CARSIFU | 11 June 2018


BUSAN: During the 2018 Busan International Motor Show, Hyundai showcased its first SUV concept featuring the Hyundai Look, a demonstration of evolving Hyundai design philosophy.

Having debuted at the 2018 Geneva Motor Show, the Le Fil Rouge concept car highlights Hyundai’s evolved design direction under the theme of ‘Sensuous Sportiness’.

Following the concept, the HDC-2 Grandmaster model reinterprets Hyundai’s design DNA, and is designed through harmonization of four key elements – proportion, architecture, styling and technology – thereby bringing emotional value and desirability.

Hyundai HDC-2 Grandmaster concept (3)


The concept name of Grandmaster is derived from the game of chess.

While the world’s finest chess champion is called the grandmaster, the concept vehicle is named to indicate that just as the sum of all chess pieces completes the game of chess.

The beauty is further enhanced by the architecture and styling.

Hyundai HDC-2 Grandmaster concept (4)


The new approach of this ‘Light Architecture’ creates a perfect silhouette to the front and the rear, not to mention its technological innovation, which couples spectacular design with a comfortable experience for drivers and passengers.

The design elements of ‘Sensuous Sportiness’ will be applied to Hyundai’s upcoming sedan and SUV models.

Hyundai HDC-2 Grandmaster concept (5)

Hyundai HDC-2 Grandmaster concept (2)

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