LOS ANGELES: Hyundai used 11 Genesis cars to create a record-breaking 5.5 km-square image in the Nevada desert to enable a daughter to send her astronaut father a message.
When the daughter of an astronaut on the International Space Station had a special hand-written letter to send to her father, Hyundai found an "out of this world" way to share her message.
The newly launched campaign, entitled "A Message to Space", revolves around a 13-year-old girl from Houston, Texas whose father is an astronaut and often away on space missions for many months at a time. Hyundai conceived of a way for her to stay in touch with her father while he is gone by writing a personal message in giant lettering, big enough to be read from space.
Using the Delamar Dry Lake, Nevada, US as a blank canvas, Hyundai dispatched 11 Genesis cars to write an epic message covering an area more than one and a half times that of New York City’s Central Park. Capturing the message from his daughter, Stephanie, from the International Space Station, the astronaut was able to demonstrate the enormous scale of the mission.
Measuring 5.55 km2, the creation has been officially recognised as "the largest tyre track image" ever by Guinness World Records, proving, as Hyundai described it, that distance is no obstacle when uniting loved ones.
