Hyundai offers vision for future mobility

By CARSIFU | 7 August 2019


SEOUL: Hyundai will offer a glimpse of how it sees the future in-car experience under the concept "STYLE SET FREE".

The car cabin is expected to become a personalised living space with the advancement of driverless electric cars.

STYLE SET FREE allows users to fully customise and upgrade their driving environment to create their own life space inside their vehicle through upgradeable products and services. In the future, Hyundai intends to build a self-customising marketplace similar to an app store. Here, customers will have the freedom to select software and hardware for their vehicles to upgrade them according to their needs.

Style_Set Free logo


Hyundai said it would use data generated from smart vehicles to launch an open ecosystem that enables a host of ICT subsystems to create a structural flow of public data transmission between vehicles and the environment in which vehicles operate. It said this would facilitate the widespread adoption of connected cars.

“In the future, self-driving technology in electrified vehicles will eliminate the need for drivers. This won’t be a luxury, it will be an absolute necessity,” said Hyundai executive vice-president and chief marketing officer Wonhong Cho.

“STYLE SET FREE aims to provide a unique in-car experience that no other automakers have offered so far, but one that customers have been looking for.”

Hyundai will showcase its concept with interactive displays at the 2019 Frankfurt International Motor Show from Sept 10-22.

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