Hyundai promotes its China design chief to head global styling

By CARSIFU | 24 April 2019


SEOUL: Hyundai Motor Company announced that Hyundai Design director in China Simon Loasby (pic) has been promoted to Head of Hyundai Styling Group at Hyundai Design Center in Korea.

Since his arrival at Hyundai Motor in mid-2017, Loasby has been defining Hyundai’s design identity in China, spearheading introductions of new models with stylish design language, including the LaFesta sporty sedan.

In his new role, Loasby will oversee design strategy and direction for Hyundai models worldwide, reporting to SangYup Lee, Head of the Hyundai Design Center, and Luc Donckerwolke, Chief Design Officer of Hyundai Motor Group.

Loasby’s position as Director of China Design will be succeeded by Vice President Minchul Koo, who is currently the Head of Hyundai Exterior Design Group.

Loasby, 51, has a Master’s Degree in Vehicle Design from the Royal College of Art in London, and studied Mechanical Engineering at the University of London.

Prior to joining Hyundai, he spent 10 years in China as Director of Design for Volkswagen Group China, working on numerous high-profile projects for Chinese customers, following leadership roles at Rolls-Royce and Bentley Motor Cars.

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