Hyundai to sell some 10,000 NFTs in effort to build dedicated community

By ETX Studio | 8 May 2022


SEOUL: Hyundai is launching its first exclusive NFT collection around the concept of "metamobility," named "Shooting Star."

Nearly 10,000 non-fungible tokens will go on sale over two days, the idea being to create a genuine community, as well as a new source of revenue for Hyundai.

Hyundai will release from May 9-10 close to 10,000 NFTs on its official website, offered at 0.15 ETH each, or about US$410 at the current Ethereum price.

As part of this launch, Hyundai will first display a placeholder image before revealing the actual appearance of the NFTs in its "Shooting Star" collection. Buyers get to purchase a one-of-a-kind NFT that makes them the rightful owners of the piece.

Through this initiative, and others like it in the future, Hyundai hopes to build a global NFT community, while expanding its business and generating new revenue.

The sale is also part of Hyundai's broader concept of "metamobility," a combination of robotics and metaverse that will eventually revolutionise mobility.

In fact, the manufacturer wishes to position itself as a pioneer in terms of new dematerialised and/or virtual technologies, including NFT.

Check out the official Hyundai NFT website: hyundai-nft.com.

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