Farrah Haines from Olathe, Kansas, drives about 200,000 miles (around 322,000km) a year delivering auto parts and products, far outpacing the 14,000 miles (23,000km) of the average American driver.
Since most digital odometers stop before one million, Hyundai joined her as she hit her epic milestone and presented her with the first-ever 1 Million Mile Emblem and added it to her odometer. The emblem is a genuine Hyundai part and is now available for the odometers of all million mile drivers.
“This is not only a milestone for Farrah, but also for Hyundai and the quality of our vehicles,” said Dean Evans, CMO, Hyundai Motor America. “Reaching one million miles with the original powertrain in just five years is an extremely rare and incredible achievement. We created the 1 Million Mile Emblem because we believe in making things better for our loyal customers and look forward to other Hyundai drivers joining Farrah in the one million mile club.”
To recognise the achievement, Hyundai and its agency of record, INNOCEAN Worldwide Americas, created a digital video that was released on Dec 5 that tells Haines’ story.
Taking things one step further, Hyundai wanted to thank Haines for being such a dedicated owner by surprising her with a new 2019 Elantra. Since she delivers auto parts and other products seven days a week, day and night, Hyundai decided to order her a surprise delivery.
Haines stopped by a local auto shop to drop off what she thought was an auto part but she was instead greeted by her friends, family, and her all-new Elantra.
While Haines' achievement might seem impossible, Hyundai ran multiple tests to validate her odometer reading. Product engineers inspected her engine casting numbers, service records, wire harness, and motor mounts. Hyundai service and system engineers also reviewed Haines' mileage records for her two jobs, as well as a VIN report, and Carfax.
