Introducing the smart forease

By CARSIFU | 1 October 2018


PARIS: smart celebrates its 20th anniversary at the Paris Motor Show (Oct 4 to 14, 2018) with a show car, the smart forease, that interprets and embodies urban driving fun in a refreshing way.

The smart forease is extroverted and offers an uncomplicated solution for urban mobility. Seated under the open sky, the driver is at the centre of the hustle and bustle of the city, in which, thanks to the electric drive, they can freely participate.

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The openness and minimalistic style are a tribute to the pioneering smart concept vehicles "crossblade" (2001) and "forspeed" (2011).

It takes up the original motto of smart, reduce to the max, with a twinkle in its eye, standing for the authentic urban mobility that continues to be the underlying concept behind the brand.

smart forease: So kompromisslos und frisch wie die Marke smart forease: As uncompromising and fresh as the brand


"The smart forease embodies a refreshingly simple form of driving fun in the city, standing for urban electric mobility without compromise – because, if in doubt, smart always opts for a consistent approach. The result is a sustainable driving experience built on freedom," says Katrin Adt, new Head of smart from October.

"The smart forease is proof that smart thinks unconventionally. Its design is reduced and pure," says Gorden Wagener, Chief Design Officer, Daimler AG. "The smart forease is a statement of urbanity and individual style. It has the coolness of the metropolis and demonstrates a truly free spirit."

smart forease: So kompromisslos und frisch wie die Marke smart forease: As uncompromising and fresh as the brand


 

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