Isuzu is Malaysia's preferred commercial vehicle

By JAY WONG | 9 February 2018

From left: Isuzu Malaysia's chief operating officer (commercial vehicle division) Mikio Tsukui and Nakamura.

PETALING JAYA: Isuzu Malaysia has managed to retain its top spot as the most preferred commercial vehicle operator in Malaysia for the fourth year running.

“A successful company must have good business vision. Heading into 2018, our strategy is to ensure that customer satisfaction always comes first," said Isuzu Malaysia chief executive officer Koji Nakamura.

Despite a slight decline in Total Industry Volume (TIV), the company managed to improved its commercial vehicle market share to 37.1% from 36.3% in 2016.

The ELF Light Duty truck lead sales figures with 5,237 units sold according to the Malaysian Automotive Association's overall sales figures.

Furthermore, it also captured an additional 13% share in the pick-up segment and increased its sales of after-sales parts by 20%.

“Being number one for the fourth consecutive year verifies the excellent quality of our products, in addition to first-rate services offered at our Sales and Service centres located nationwide.

"The ability to maintain this ranking also proves Isuzu’s reliability in providing time-saving and cost-efficient logistics to suit any business needs,” added Nakamura.

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