KUALA LUMPUR: For the fifth year in a row, Isuzu Malaysia maintained its No. 1 position as the nation’s preferred commercial vehicle (CV) brand for 2018, according to overall sales figures recently released by the Malaysian Automotive Association (MAA).
Isuzu Malaysia ended 2018 with total combined sales of 6,036 units of trucks from its varied segments.
Isuzu Malaysia leads the Commercial Vehicle automotive segment by a stark difference of 584 units against a main competitor.
CEO of Isuzu Malaysia Sdn Bhd, Koji Nakamura expressed his delight over the brand’s success in achieving the top spot for the fifth consecutive year.
Nakamura also added that this remarkable achievement would not have been made possible without the unyielding support and top-notch services rendered by Isuzu Malaysia’s skilled dealers and workforce.
According to Nakamura, “Despite facing market saturation, Isuzu Malaysia managed to surpass sales volume of well-known brands due to the tremendous effort put in by all parties involved. Dealer activities saw great improvements through various aftersales plans and measures, aside from timely fulfillment through the Isuzu Service Centre (ISC).”
He then added, “Heading towards the 2019 target, Isuzu aims to be more ‘proactive’ in identifying new possibilities. We will move towards better support and greater cooperation between internal key divisions, to maximise business opportunities and enhance dealer development activities.”