Jaguar Land Rover employees go green to help the needy

By CARSIFU | 16 May 2019


LONDON: Green fingered Jaguar Land Rover employees can swap the production line for the vegetable patch following the official opening of the company’s first community allotment.

The allotment, created on waste ground, is the latest large-scale community project supported by Jaguar Land Rover’s Solihull plant.

The scheme aims to provide fresh produce to people in and around Solihull and Birmingham who live in food poverty. It builds on the plant’s existing relationship with Gro Organic– an organisation dedicated to creating green spaces while providing social and economic opportunities for some of the most disadvantaged people in the region.

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With the expert advice from Gro-Organic and funding from Jaguar Land Rover’s Social Impact Fund, the allotment will grow everything from runner beans to raspberries, making up seasonal food boxes for families across the region. Advice and recipes will accompany the food boxes depending on the harvest and a hand built earth oven on the plot will also allow beneficiaries to enjoy their crop as soon as it is picked.

The produce will be distributed via various food bank initiatives including the Real Junk Food Project, Free Food Friday and the newly launched Incredible Edible Network in Solihull.

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This project is just one of Jaguar Land Rover’s many small and large scale community initiatives around the world being delivered as part of its ongoing Responsible Business programme. Central to delivery are employee volunteers who can take two days every year to give back to their communities. Last year more than 70,000 volunteering hours were dedicated to global projects.

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