Jaguar Land Rover wants a chunk of car-sharing market with tech start-up

By CARSIFU | 11 April 2016


LONDON: Jaguar Land Rover is aiming for a share in the car-sharing business and has launched InMotion, a new technology start-up that builds apps and on-demand services to overcome modern travel and transport challenges.

InMotion will next month begin real-world testing of car sharing and car ownership solutions, across North America, Europe and Asia in the coming months.

“With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally,” said Jaguar Land Rover group strategy director Adrian Hallmark.
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“As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands.”

With technology changing the way people travel and providing access to vehicles at the swipe of a screen, more and more people are looking for ways to improve their commute to work or to access the car they want, when they want to.

Jaguar Land Rover said InMotion would combine the best of the automotive and technology sectors to develop new solutions accessible via smartphones or other connected devices.

As wholly-owned subsidiary of Jaguar Land Rover, InMotion is based here and will employ up to 30 people who will support entrepreneurs to build new businesses.

Jaguar Land Rove's latest move is part of a bigger trend where traditional car makers try to stay relevant as ride-sharing services such as Uber, Grab, Didi Kuaidi and Lyft gain traction in various parts of the world, giving people less reasons to own a car.

BMW has a similar car sharing service in Europe called DriveNow and in US as ReachNow. Daimler AG has its car2go in Europe and North America using smart cars for mobility.

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