Jeep is turning 80, special edition to follow

By JAY WONG | 25 September 2020

DETROIT: Jeep, the US carmaking brand that brought about the Willys MB in 1941, is about to turn 80.

Headquartered in Auburn Hills, Michigan, the company soon brought about the Willys Wagon with a four-wheel-drive system which effectively creatively created the sports utility vehicle (SUV) segment with a first-ever mass-produced 4x4 drivetrain.

To celebrate the company's 80th anniversary in 2021, it will be holding dedicated events starting in early January to help bring customers and fans closer to the heritage of the brand.

The milestone will also be marked with the launch of distinctive 80th-anniversary special-edition models with distinctive and possibly exclusive fixtures and fittings to go along with its 4x4 abilities.

The 80th-anniversary special edition models will be made available in Europe, the Middle East and Africa (EMEA) later this year until early 2021.

Currently, the company is concentrating on the official reveal of its Jeep Renegade 4xe and Compass 4xe – the first Jeep vehicles with plug-in hybrid technology for the EMEA region to underline the brand’s commitment to electrification.

The company also said that the next few years, an electrified option will be available on each nameplate of the Jeep SUV range.

This is in line with the brand’s ambition to become a leader in technologies for more eco-friendly mobility.

All electrified Jeep vehicles will carry the 4xe badge, centred around the pillars of efficiency, performance, responsibility, 4x4 capability and driver confidence.