It has on Monday introduced the first in a series of short films, which explain how it became a luxury marque.
Academy Award winning actress and Titanic star Kate Winslet will give voice to the Spirit of Ecstasy in this first film as she retells the Rolls-Royce story which includes its muse.
The premiere marks the start of a year of celebrations for the car maker as it gets ready to launch a new Phantom later in the year.
Sculptor and artist Charles Sykes created the Spirit of Ecstasy in 1911. This first episode uses motion capture and 3D scanning to bring back to life the figurehead that is found in every Rolls-Royce that comes out of its factory.
