Kia among highest in brand value

By CARSIFU | 27 September 2017


SEOUL: Kia Motors has been ranked among the highest valued brands in the world once again, according to Interbrand’s 2017 ‘Best Global Brands’ report.

The latest study, released today, has confirmed that Kia’s brand value has grown 6% in the last 12 months to US$6.68bil (RM28.19bil).

Interbrand global director of brand valuation Mike Rocha said the Korean carmaker's continued efforts to evolve and redefine itself were critical to the sustained growth in its brand value.

“The launch of the Stinger – Kia’s new and exciting fastback sports sedan, and the opening of ‘Beat 360’ – a new sensory brand experience centre in Seoul, fill me with high expectations of a bright future for the company,” he said.

For the second year running, Kia has been named the world’s 69th most valuable brand in the report, its latest valuation representing a 645% increase in the value of the brand since 2007.

Now the 11th most valuable automotive brand, the company is ranked ahead of dozens of ‘household name’ consumer brands, as well as a host of volume, premium and luxury car manufacturers.

“This welcome rise in Kia’s brand value is a clear reflection of Kia’s continuous dedication to our customers,” Kia Motors senior vice-president of the corporate marketing division Charles Suh said.

“This result provides us with further motivation to continue our mission to become the most desirable automotive brand in the eyes of consumers,” he added.

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