Kia’s total annual sales of 502,845 units in Europe represents a sales increase of +1.7%, and the brand’s 11th consecutive year of growth. Last year the brand also achieved an all-time-high 3.2% market share across European Union and European Free Trade Area countries.
The growth in sales has been boosted by increased customer interest in Kia’s expanding range of hybrid, plug-in hybrid and electric vehicles, as well as sales success from the recent introduction of new and renewed models, such as the Ceed and Stonic.
“(The year) 2019 marked an important year for Kia as we introduced our first new-generation electric vehicles and launched new derivatives and powertrains across some of our most popular model lines," said Kia Motors Europe chief operating officer Emilio Herrera.
:As an early mover in the industry’s shift to electrification, Kia is capitalising on consumers’ desire to reduce the environmental impact and running costs associated with driving.
“Our customers tell us they are receptive to the idea of ‘going electric’, and our evolving product and brand strategy means we are able to offer electrified cars that don’t sacrifice quality, design or character,” adds Herrera.
“Looking ahead to 2020, changes to our global production and supply lines will enable us to address bottlenecks in electric vehicle supply. Last year, Kia sold almost double the number of electric vehicles compared to 2018, and we’re confident that growing supply will help us meet burgeoning demand,” he said.