Kia unveils new logo and global brand slogan

By CARSIFU | 6 January 2021

SEOUL: Kia has revealed its new corporate logo and global brand slogan that aim to signify the automaker's transformation and all-new brand purpose.

More details on the new global brand slogan, "Movement that inspires' would be revealed on Jan 16. It would cover Kia's new brand strategy, including brand purpose and philosophy as well as application to Kia's future product line-up.

The event can be viewed on the Kia Global YouTube channel.

The introduction of the new logo represents Kia's ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry is said to show confidence. The rising gestures of the logo embody Kia's rising ambitions for the brand, and what it has to offer customers.

"Kia's new logo represents the company's commitment to becoming an icon for change and innovation," said Kia president and CEO Ho Sung Song.

"The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry."

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon.

The event saw 303 "pyrodrones" launching hundreds of fireworks in a synchronised artistic display, setting a new Guinness World Record for "Most unmanned aerial vehicles launching fireworks simultaneously".