From left: Samson and Choo

KUALA LUMPUR: Naza Kia Malaysia, the official distributor of KIA vehicles in Malaysia, held a signing ceremony at the MAI Autoshow 2018 to mark the appointment of MBf Automobile into their dealer network.

Present at the event to represent Naza Kia Malaysia was Naza Corporation Holdings group CEO (Automotive Group) Datuk Samson Anand George who signed the agreement in tandem with MBf Automobile group general manager Daniel Choo.

"We are grateful for the immense support from our dealers over the last few decades and we welcome MBf Automobile to our existing network of dealers. This dealership reassures us of Kia’s growing presence in Malaysia and the confidence that dealers such as MBf Automobile Sdn Bhd place on us,” said Samson.

MBf Automobile will set up its first Kia outlets incorporating the Korean brand’s new corporate identity for its Kia Concept Stores.

The first 3S (sales, service and spare parts) Kia City Concept Store Experiential Showroom in Malaysia is set to be established at Menara MBf with an investment of RM5mil - located along Jalan Sultan Ismail by mid-2019.

Another RM1.5mil will be used to revamp an existing Kia outlet on Jalan Maarof, Bangsar and turn it into a Kia City Concept Store as well to begin operating by the third quarter of 2018 - bringing its total investment to RM6.5mil.

“This year, we plan to continue intensifying investments to further grow our network with five new outlets nationwide and expand customer touchpoints to ensure an extraordinary experience throughout the consumer journey,” added Samson.

Naza Kia Malaysia currently has 51 sales and service centres in the country and have plans to open more outlets in 2018.

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