The EV6, which features a distinctive silhouette, is also the first of Kia’s next-generation BEVs to be developed under a new design philosophy that embodies Kia’s shifting focus towards electrification.
Kia Global Design Center senior vice-president and head Karim Habib said the EV6 is the embodiment of both its brand purpose - ‘Movement that inspires’ - and its new design philosophy.
"It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated.
“Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles.”
As part of the company’s brand transition, Kia’s new dedicated BEVs will be named according to a new naming strategy.
The new approach brings simplicity and consistency to Kia’s EV nomenclature across all global markets.
All of Kia’s new dedicated BEVs will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully electric.
This is followed by a number which corresponds to the car’s position in the line-up.
The EV6 will make its world premiere during the first quarter of this year.