KUALA LUMPUR: Proton gave the X70, its first-ever SUV, its public debut during the media day of the 2018 Kuala Lumpur International Motor Show (KLIMS).
Although this won’t be the first time the Proton X70 is shown to the public, all previous instances were closed-door preview events for invited guests only. Today will be the first time it will be displayed in a public environment like KLIMS and for many visitors, this will be their first opportunity to take a closer look at both the inside and outside of Proton’s newest model.
The X70 will be launched on Dec 12 at the Kuala Lumpur Convention Centre. Its pricing would be announced then. Proton announced last week that the SUV had received a 5-star rating in the Asean NCAP vehicle assessment test, which was followed by the recent confirmation of the vehicle as an Energy-Efficient Vehicle (EEV) vehicle by the JPJ.
KLIMS'18 will see five units of the X70 on display. Proton has also prepared special areas to give visitors a hands-on experience of the technology and equipment fitted to its newest model.
For instance, a full scale half-cut model has been prepared to show critical areas where the body has been reinforced to make it safer in an accident. Display panels housing the touchscreen from the interior of the X70 have also been prepared to demonstrate its usability and allow visitors to try the voice command system.
To add more excitement to its product display, Proton will give KLIMS visitors a chance to experience the advanced driver assist systems offered on the X70 without having to go for a test drive.
A Virtual Reality (VR) area will simulate how systems like the Electronic Stability Program (ESP), Autonomous Emergency Braking (AEB) with Forward Collision Warning (FCW), Adaptive Cruise Control (ACC), Lane Departure Warning (LDW) and Blind Spot Information System (BLIS) work in real life, giving a preview of the sensations a driver will feel when they are activated.
“The Proton X70 is finally ready to meet the Malaysian public and we think the best platform to use is KLIMS, Malaysia’s premier motor show," said Proton Edar CEO Abdul Rashid Musa.
"Visitors will be given full access to our show cars and we encourage everyone to explore the various design, technology, safety and performance aspects of Proton’s first SUV by spending some time at our interactive areas. At the same time, we would also like to confirm the cars at KLIMS are in the same specification customers will receive so what you see at the show is what buyers will get.”
