Operated by Pesat Auto CTM Sdn Bhd, the RM2.3mil facility is centrally located along the town’s main road and looks to boost sales by about 30%.
Service throughput could also possibly increase by 40% with the company's six bays and four hoists.
“What we are trying to do is to ensure that when a customer walks into a Proton outlet, they immediately feel the brand's experience," said Proton chief executive officer Dr Li Chunrong
Proton sales in August saw 9,127 units sold nationwide, and a 36% year-on-year growth, making it the highest among the top five brands in the country.
The company is also optimistic about sales and is confident of closing the year with higher numbers.
"We emphasise customer care, and more importantly, addressing any issues in a professional way. We understand, that listening to customers cannot be an option – it is a priority," added Li.
According to the local car maker's data, every region has outperformed last year's figures.
The East Coast has seen an 8% growth for the region with Pahang faced with a 10% increase.
"The more we engage with the needs of our customers, the better we are able to serve them and solve their problems,” he said.
Models like the Saga and Persona remain a favourite with the X70 accounting for 30% of sales in the state.
To-date PROTON has 102 outlets with 3S & 4S status in operation nationwide.
“We will continue to embark on this transformational journey, and we will strive to continue to wow our customers. Hopefully, with more upgraded 3S & 4S outlets in place nationwide, we will slowly but surely draw more customers to the brand.”