The content design and development will also draw on the contribution of some creators, and Lamborghini's TikTok channel will be the place where young people can learn about the brand in a more “fun” way, though always in keeping with its positioning as an innovative and elegant brand.
Lamborghini has a strong presence on the main social networks. To date, Instagram is Lamborghini's most successful social network, where in just one year its followers have grown from 23 million to 28 million, ranking it at the top of the list of the most popular luxury super sports car brands on this social media platform.
On Facebook Lamborghini has 12.9 million followers, and on YouTube the number of enthusiasts has grown from 1.1 million to the current 1.6 million.
Its TikTok foray seems to have hit the right note. its first-ever TikTok video drew 3 million views and 27% engagement over the weekend.
