The new interactive space reveals the secrets of Lamborghini and its world through the innovations that have revolutionised the company.
A program takes visitors on a journey of discovery through the brand and its masterpieces.
From the most iconic historic vehicles such as the 350 GT, Miura, Countach and LM002, to the more recent Asterion (concept car with hybrid technology), the Centenario, and the Aventador SVJ, visitors can discover the history of Automobili Lamborghini and its use of carbon fibre and forged composites. This is accompanied by the story of electronics and recent innovative technologies implemented in the Huracán and Aventador, such as ALA active aerodynamics, the predictive logic of the LDVI system, and the innovative HMI user interface.
The museum also offers teaching activities at two educational workshops for students: “Vehicle set-up and ergonomics” and “Carbon fiber and its technology”.
To mark the relaunch of the Lamborghini Museum, it is holding an exhibition “Future Shapers since 1963”.
The exhibition is a virtual journey through the decades, with a focus on vehicles that revolutionized the marque at the time they were built. Visitors explore exhibits through the support of special installations and touch screens offering access to information, photos, original sketches and videos.
Exhibits included the 350 GT, the Miura, Espada, Countach, LM002 and Sesto Elemento.
The exhibition even has an Ad Personam space, where visitors can experience a first-hand view of options available to customers wishing to customise the car of their dreams with the Car Configurator.
Visitors to the museum can enjoy a virtual driving experience in the new simulator, and also take a tour of the production line that must be booked in advance.
The exhibition is open daily from April 16 to Oct 31 from 9.30am to 6pm.