It's not a car this time but a notebook. The names need no introduction. One is Lamborghini; the other Moleskine.
Both companies agreed to hire artist Emiliano Ponzi to come up with the Moleskine Special Edition 2021 because they like his graphic style.
Ponzi expresses himself through his works with bold, textured artwork that employs repetition, a judicious use of line, strong graphic compositions, and the use of conceptual metaphors to define and communicate a theme.
His illustrations are featured in top tier publications, books, newspapers and advertisements for clients such as The New York Times, Le Monde, The New Yorker, Louis Vuitton, MoMA NY, Cartier and Der Spiegel.
For the Lamborghini-Moleskine project, Ponzi crafted a narrative about a journey with a Lamborghini Huracán EVO that starts in an urban context, meanders through a naturalistic setting, and culminates at sunset with the illustration that we see on the cover.
The Lamborghini provides the colour in both dream journeys and real ones, in the context of open spaces and urban settings.
The Moleskine notebook for Automobili Lamborghini, Special Edition 2021, is available from Lamborghini dealers, the boutique in Sant’Agata Bolognese, and the e-commerce channel Lamborghinistore.com, which lists it at US$45 (RM186).
Both companies have worked together over the years and their collaborations had spawned many customisations of the famous notebook, both for the annual edition and for a number of Lamborghini events.
