Only 10 units will be made and are reserved for clients specifying their Aventador SVJ virtually.
Inspired by the hexagon cloud shapes at the North Pole on the planet Saturn and the strength of the hexagon in nature, the Xago celebrates the iconic ‘hexagonita’ theme in Lamborghini design.
The exterior of the Aventador SVJ Xago edition features a specially-created fading hexagonal silver effect, with a unique Ad Personam contrast colour livery for each car and gloss black Nireo Ad Personam rims. The interior features an exclusive seat pattern with hexagonita theme, and special contrast color matching the exterior. Each of the 10 Aventador SVJ Xago models will be identified by a numbered plate.
The Aventador SVJ Xago was introduced to mark the formation of a new virtual Ad Personam studio, offering consultation sessions to clients worldwide who want to personalise their new Lamborghini without travelling to the Ad Personam specialist department in Sant’Agata Bolognese, Italy.
From July 2020, clients can pre-book an initial consultation of around two hours via their dealership, either joining their sales specialist at the showroom or from another location, for their session with Lamborghini’s specialists surrounded by the extensive Ad Personam options on display.
A video call would be supported with the relevant model in the Ad Personam studio, and live design proposals and configuration suggestions from the Ad Personam team, using smartphones for walkarounds and to see close-up details. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.
“We still look forward to welcoming clients to Sant’ Agata Bolognese in the future but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future," said Automobili Lamborghini chief commercial officer Giovanni Perosino.
"With the support of our dealers worldwide, who also have significant personalization experience and of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually.”
Automobili Lamborghini launched its Ad Personam programme in 2013 and opened its Ad Personam studio in 2016. Today more than 50% of Lamborghini cars coming off the production line feature at least one Ad Personam detail: a percentage that has tripled over the last three years, with the United States, Asia and UK the biggest markets.
