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Lexus LIT IS covered in LEDs featured in Dua Lipa's music video - VIDEO

By CARSIFU | 6 December 2016


LOS ANGELES: To highlight the new styling of the 2017 Lexus IS, the Japanese luxury-arm of Toyota unveiled a custom vehicle wrapped in 41,999 programmable LEDs - effectively turning the car into a screen.

The custom IS is now capable of broadcasting dynamic graphics and videos and has been featured in the UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.”

The first-of-its-kind collaboration pairs Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as her former love.

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This unique collaboration between Lexus and Vevo showcases the IS as a work of art, technology and design through the lens of a music video.

The new IS has a commanding design and Lexus was intent on amplifying its styling cues.

To create the LIT IS, the LEDs were hand-applied to turn the vehicle into a screen.

In addition to broadcasting graphics, the LIT IS can also generate colorful, mesmerizing animations in response to gestures and music.

Through this responsive technology and the animations, an expressive car was turned into an actual vehicle for expression, and the concept for a new Dua Lipa music video was born.

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“A car as visually striking as the LIT IS required an equally dramatic debut,” said Brian Bolain, Lexus general manager of product and consumer marketing.

“A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”

The custom car produces 175,000 lumens when fully illuminated, and the LED strips, if placed end-to-end, would stretch around 800m in length.

Three distinct modes allow the LIT IS to interact with sounds and people in its vicinity.

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Attract mode features a loop of colorful graphics that highlight the strong lines of the IS and play into its bold styling.

Music Viz mode is designed to respond to music, as the LEDs will create custom, responsive displays that perfectly sync to any song.

Gesture mode allows the motion of the LED animations to be controlled by users’ hand movements with the help of a gaming console - this mode directly connects the car and the driver, allowing the person to send a signal and watch the car respond.

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