PETALING JAYA: Lexus Malaysia has opened its doors to its refurbished flagship Lexus facility in Mutiara Damansara, marking its further elevation beyond being just a premium automotive brand.

Guests can now experience the exquisite Lexus luxury lifestyle in a facility that truly elevates all the five senses and more.

Through liberal use of high-tech digital innovation and technology, the new facility is able to create an unparalleled Lexus experience for every guest who visits the new outlet be it for a brand new Lexus automobile, quality after-sales care, a high-quality certified pre-owned vehicle or simply to purchase Lexus Lifestyle merchandise.

In presenting the new Lexus Mutiara Damansara, Lexus Malaysia president Ravindran K said the enhancements to the facilities allowed Lexus Malaysia to redefine its core brand values and to clearly showcase them with a truly exclusive Lexus experience.

Lexus Malaysia deputy chairman Akio Takeyama said the Lexus brand and its products were never deemed conventional.

“Neither then should the retail experience be. By designing innovative ways to excite and change the world, Lexus remains the visionary luxury brand that anticipates the future for people and society,” he said.

Part of the challenge for a luxury lifestyle brand is to remain in step with the customer and at Lexus, this challenge is amply met through its omotenashi (Japanese hospitality) mantra by anticipating and fulfilling customers’ needs at every touch point.

Among the highlights of the refurbished Mutiara Damansara centre are:
* DELIGHTING all senses beginning with the Lexus Signature Scent of Wild Earth greeting visitors

* SEAMLESS and wireless sales and service experience for customers and prospects through Lexus Touch tablets

* HIGHEST quality coffee from Cafés Richard, a highly sought-after French brand synonymous with high-end Parisian cafés

* A highly-digitalized experience with surround LCD displays, digital vehicle information consoles among others throughout the centre

* MARK Levinson audio system installed in an acoustically tuned room for guests to experience the kind of audiophile-quality sounds they can enjoy in select Lexus vehicles·

* A RETAIL space with well-stocked premium quality Lexus Lifestyle Collection merchandise

* A Zen Room for guests to enjoy tranquillity and relaxing to soft music on massage or lounge chairs while their vehicles receive expert care

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