Lexus UX Partners with John Elliott for bespoke tyres

By CARSIFU | 14 February 2019

NEW YORK: To celebrate the launch of the first-ever 2019 UX, a luxury compact crossover, Lexus partnered with streetwear designer John Elliott to create the “Sole of the UX” — custom tyres inspired by his John Elliott x Nike AF1 shoe.

The UX was designed as a “modern urban explorer”, aimed at those seeking a fresh, contemporary and dynamic take on luxury driving.

The tires reimagine the classic silhouette of Elliott’s sneaker, embodying the spirit of clean, purposeful, and modern design.

2019 Lexus UX (Custom)

Revealed at Elliott’s New York Fashion Week after-party on February 9, 2019, the collaboration features an all-white UX with custom tyre details inspired by Elliott’s design, including white on white layers, double-stitched leather and a stepped metal air valve evocative of his stacked metal lace tip.

“The first-ever Lexus UX was engineered and designed for the city,” said Lisa Materazzo, Lexus vice president of marketing. “We wanted to push that concept even further by creating the ultimate homage to urban style: tires inspired by classic, street-style sneakers.”

“We were excited to merge the streetwear narrative and design cues of our Air Force 1 with a brand like Lexus," said John Elliott.