The UX was designed as a “modern urban explorer”, aimed at those seeking a fresh, contemporary and dynamic take on luxury driving.
The tires reimagine the classic silhouette of Elliott’s sneaker, embodying the spirit of clean, purposeful, and modern design.
Revealed at Elliott’s New York Fashion Week after-party on February 9, 2019, the collaboration features an all-white UX with custom tyre details inspired by Elliott’s design, including white on white layers, double-stitched leather and a stepped metal air valve evocative of his stacked metal lace tip.
“The first-ever Lexus UX was engineered and designed for the city,” said Lisa Materazzo, Lexus vice president of marketing. “We wanted to push that concept even further by creating the ultimate homage to urban style: tires inspired by classic, street-style sneakers.”
“We were excited to merge the streetwear narrative and design cues of our Air Force 1 with a brand like Lexus," said John Elliott.
